As a marketer, you know that getting people to your website is only half the battle. Once they arrive, you need to convert them into customers. And that’s where landing pages come in. A landing page is a standalone web page that’s designed to persuade visitors to take a specific action. This can include filling in a lead form or purchasing a product.
So how are landing pages different from websites? Simple – you may think of a website as a collection of landing pages and other web pages. The very specific purpose of a landing page is to get people to convert. On the other hand, a website is meant to provide information and resources on whatever people are looking for. So when you click on the CTA button of a landing page, you’re directed to another page on the same website.
But creating a landing page doesn’t automatically guarantee conversions. To truly optimize your landing page, you need to know what works and what doesn’t. In this post, we’ll explore the best practices followed by the top website design service providers to create landing pages that convert.
Why Landing Page Optimization Matters
First, let’s talk about why landing page optimization is so important. According to HubSpot, companies with more than 30-40 landing pages generate 7 times more leads than those with 1-5 landing pages. That’s a huge difference. But it’s not just about quantity. It’s also about quality. A well-optimized landing page can increase your conversion rate, which means more leads, more sales, and more revenue. And who doesn’t want that?
So, what makes a landing page effective? Let’s dive into the best practices.